Marginal Abatement Cost Curve

Every mitigation measure, ranked by what it costs to cut a tonne

The standard chart of climate economics, native to Power BI. Bar width is abatement potential and bar height is cost per tonne, so the cheapest wins sit on the left and total spend reads as area.

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Marginal Abatement Cost Curve

Illustration of the visual's layout.

A marginal abatement cost curve, known as a MACC or a McKinsey cost curve, ranks mitigation measures cheapest-first so a team can see how far its budget reaches and which measures pay for themselves. Climate, energy and sustainability teams mostly build them in Excel from a spreadsheet of measures, then paste a picture into the report.

The MACC visual for Power BI draws the curve from the model. One row per measure with a Potential in tonnes and a Cost per tonne is enough; the visual sorts by cost, sizes each bar and places the zero line. Because it is a live visual, a slicer on business unit, region or scenario redraws the curve and its totals, and clicking a bar filters the rest of the page. Comparing two net-zero scenarios becomes a slicer click instead of two exports.

Capabilities

  • Cost against potential

    Each measure is drawn with its abatement potential as width and its cost per tCO₂e as height — the defining geometry of a MACC.

  • Net-saving measures

    Measures with a negative cost sit below the zero line, separating the ones that pay for themselves.

  • Custom markers

    Distinguish measure types with circle, square or triangle markers alongside the bars.

  • Background images

    Overlay a roadmap or diagram behind the curve for presentation-ready outputs.

Where it's used

  • Climate policy design and NDC analysis
  • Corporate net-zero roadmaps and ESG reporting
  • Green capital expenditure prioritisation
  • Donor-funded climate project screening

Try it with sample data

A ready-made Power BI report with the visual set up, so you can see it working before binding your own data.

Download sample

Pricing & LicensingDepending on your needs

AppSource · Pay per user

Power BI Online

$259.90 per year

10 users at $25.99 per user, per year. Billed by Microsoft.

Direct license · Unlimited users (1 site)

Power BI Embedded and Report Server

 per year

 

What's the difference between AppSource and direct licensing?

AppSource licensing compared with direct licensing
AppSource licenseDirect license
Best forPower BI Service and DesktopReports at app.powerbi.com and in the mobile appsAll other environmentsReport Server, Embedded, Publish to web, the SharePoint Power BI web part, sovereign clouds, offline
PricingPer userPriced on each Marketplace listingPer visual or all-visuals bundleAnnual or 3-year term
BillingMicrosoftOn your existing Microsoft accountChartPadVia our payment partner Paddle
RenewalAutomaticManaged in the Microsoft 365 admin centerManual, every 1 or 3 yearsA report editor updates the visual with the fresh key
Who needs oneEvery editor and viewerAssigned by an admin in the Microsoft 365 admin centerNo per-user licensesOne key covers every editor and viewer for the licensed company; an editor pastes it into the visual's Format pane

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